Almost 40 percent of consumers plan to travel by this July while close to 75 percent plan to do so by September (according to PwC Travel Sentiment Survey). In the 12 months after restrictions have eased, approximately 90 percent of consumers expect to travel again. According to the study in this moment branded hotels will shine - as brand is synonymous with safety and security.

In fact – as the world adjusts to new reality, travel norms and expectations, IHG is redefining cleanliness and supporting wellbeing at their hotels. Some of the measures include:

• Using new science-led protocols and service measures
• Partnering with industry leading experts Cleveland Clinic, Ecolab and Diversey
• Launching a global IHG Clean Promise

Six Senses are closely monitoring official guidance from the World Health Organization (WHO) and Centers for Disease Control and Prevention (CDC), and working with authorities on a country-by-country basis to ensure what they are doing is correct, comprehensive and effective.
These actions and procedures are designed to give clients greater confidence and hotel teams the protection needed.